Nissan, burned on taxi deal, teases N.Y. U.S. Total Sales by BrandU.S. Car by NameplateU.S. Light-Truck by NameplateU.S. Light Vehicle by NameplateU.S. Print Reprints Respond Mike Jackson: Be nice on price or begone -- soon. CEO Mike Jackson put the big Internet shopping sites on notice last week: AutoNation is building Web products that will slash the number of leads the group's 229 stores get from AutoTrader, Cars.com, TrueCar and others. And if the third-party sites keep raising prices, he'll cut them out of the mix even quicker. In making a case to spend $50 million on AutoNation's digital storefront, Jackson laid bare the growing tension between dealers and third-party lead generators. Each year many dealers drop third-party sites, dissatisfied with perceived high prices for leads and the limited sales they produce. But, says a source at a major Internet shopping site, the majority return within six months after their market share declines or they negotiate lower prices for less advertising. AutoNation's size and resolve make this conflict different. Jackson is investing in Web sites that eventually will offer shoppers finance options, trade-ins and other features that will have the AutoNation brand and be under AutoNation's control. Robust marketing, which will aim to make the Auto- Nation brand a household name in its market areas, will boost the cost to $100 million, the company says. Todd Caputo, owner of Sun Chevrolet Inc. in Chittenango, N.Y., said he has seen no falloff in sales or leads since dropping AutoTrader in November and Cars.com a year ago and is using the savings to buy more Google ads and use more direct mail. "I haven't looked back," he said. Caputo said he was spending more than $15,000 per month combined for his AutoTrader and Cars.com subscriptions and advertising. The sites allow shoppers to view dealer inventories and channel prospects to stores. Sun Chevrolet averages about 50 new-car sales and 150 used-car sales per month. Scott Painter says 90 percent of AutoNation stores are TrueCar participants. Monthly subscriptions typically range from $2,500 to $20,000 per month. Dealerships post inventory on the sites and buy banner ads. Caputo said he had an additional beef with Cars.com: He regularly lost shoppers who were looking at his cars on the site. They were lost when they clicked to other services, such as a credit application. The credit company would get the lead and sell it to other dealers in his market, Caputo said. "Those were my customers looking at my car," Caputo said. But some dealers leave and come back. Brooke Hubler, general manager of Hubler Chevrolet, said the 10-store Hubler Automotive Group in Indianapolis dropped AutoTrader in 2012 for about a year. The group was testing whether they were getting enough "bang for the buck" from its AutoTrader expense, Hubler said. As the months went by, she said, there was a sense that some sales opportunities were being missed without AutoTrader. And the group went back to a full subscription of inventory posting and advertising as it had before the separation, she said. Hubler Chevrolet, the flagship of the group, sells about 275 new and used vehicles per month. "We're always trying to figure out the right strategy," she said. Alex Vetter, senior vice president at Cars.com, says online shopping sites are more relevant to today's tech-savvy shoppers than ever before. Sites such as Cars.com allow people to comparison-shop for vehicles and dealers in a credible place where they can look at everything from inventory and product reviews to how dealerships rate with their customers, Vetter said. "Consumers prefer shopping that way," he said. Cars.com received 33.8 million visits in March from shoppers -- a year-over-year increase of 21 percent. For dealers, the knock on the sites is that it's difficult to determine how much traffic they drive to showrooms. Many shoppers will research vehicles on, say, AutoTrader.com. Then, when the consumer decides he or she wants to visit a dealership, they'll go to Google and find a store's Web site, rather than use the shopping site to link to the dealership. So, to a dealer, it looks like the shopper came from Google, not AutoTrader.com. Meantime the shopping sites influence the sale, Vetter said. "There's a measurement gap," he said. TrueCar was singled out by Jackson as one of the vendors affected by the new AutoNation model. That was news to TrueCar Inc. CEO Scott Painter, who contends that the car-buying service offers one of the best values in the industry. Painter said 90 percent of AutoNation stores participate in TrueCar, a car-buying service that allows shoppers to lock in a guaranteed price on a vehicle from dealers who compete for the business. The company charges dealers only when a customer buys a car, Painter said. And the fee of $299 for a new car is less than half the $600 or more per car that it costs dealers in marketing to acquire a customer, he said. "We have the highest regard for AutoNation on almost every metric," Painter said. "They could tell us to stop sending introductions, but they're not doing that. The typical car buyer spends 75 percent of his or her shopping time online and a good portion of that research is on the third-party sites, said Jim Franchi, the media division president at the AutoTrader Group. AutoTrader has about 800 salespeople nationally calling on about 12,000 franchised dealerships and another 9,000 independents, he said. They offer dealers insight on how best to reach the shoppers behind 28 million unique visits monthly to AutoTrader.com and sister site KBB.com. Said Franchi: "About 48 percent of shoppers who visit a dealership Web site also visited either AutoTrader.com or KBB. Mark Rechtin contributed to this report. You can reach Amy Wilson at awilson@crain.com. advertising Print Reprints Respond Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print. Or submit an online comment below. Fri. Fri. Entire contents © Crain Communications, Inc. Use of editorial content without permission is strictly prohibited. All Rights Reserved. Resume example for personal assistant Codes for code shop on webkinz Inferencing powerpoint for middle school Free wildcoins hack wild tangent Color page of a boot Madness interactive mod chaotic mod Cojiendo con le hermana James and the giant peach assessment Questions about drugs heroin Friendship bracelet character pattern Listen to gospel music online Happy marriage anniversary quotes parents Funny soccer team namesunny soccer tea Where can i read go ask alice onlinehere can go ask alice b Interactive madness star wars Femara, gonal f and ovidrel successemara, gonal f and ovidrel success Northern state psychiatric hospital Ngentot dengan binatang Blitz gas can tool box combo Lisa kelly ice road trucker nipple slip Informational text worksheets primary Color climax actors list Extreme urethra stretched Prescription drug amitriptyline Physioex lab 41b Easy mitosis worksheet Lovely kitty mfc Daily sales report sample How to seduce a korean mother Plastic pearl handled pistols How old to serve in bc The kristen archive Class spirit 2014 quotes Lehman uk news Louisiana free dating sites Bird feeder plans metric measurements Emco replacement retractable screen Skye evans mfc Card diovan savings Does oriental poppy contain opium Reviews direct tv genie dish hopper Koleksi ceritalucah 2011 One direction bedding walmart Theme os 6 onix untuk gemini New grad rn resumes Homecoming campaigning ideas Gamestop generator Lavinia co op Obama quotes on college education Has lester holt had cosmetic surgery Winn dixie job application print out Bideos you tube Apico septal ischemiapico septal ischemia Ghb fast facts Top ten game engines 2012 What was previously believed about steroids Guys flashing in publicuys flashing in public Mom teaching teens18 Notes for my heart will go on on recorder Herpes outbreak on arm Graphing points to make a picture Location of blacksmith shadai Best emma starr Clever science fair project title generator Tclass of 2013 dirty sayings Whats a good headline for a dating site Lower back pain radiating to groin Cotton print factory shop glasgow opening hours Red lobster recipes shrimp scampi Los papas follan a la hijas Madness interactive jason mod game Print job application for heb Hello kitty cake pictures cake central Xy graph creator Hentai sim brothel schools Cheats for dsi shop Cinderella ricosphats pics Leaving apartment notice letter Mies cantilever chair Nn pt pics Temployee attendance record form excel Ramage remax calgary Sadlier oxford vocabulary workshop level f review 1 -3 answers Backstabbing bitch quotes Reference letter housekeeper nanny Angel blade free online born Who was chanel west coast dating Frat pad duos Top colleges stds rankingop colleges stds ranking Foliando a mama Data entry practice test alphanumeric Leigh allyn baker naughtyeigh allyn baker naughty Lincolns gettyburg address Good campaign slogans when running for class council How to make lugia dark in soul silver San antonio city districts Cheat gta ps2 versi ind0nesia Invitation to church women s conference Space shuttle landing games Dirty things to tell ur girlfriend Karmila cipap tembam Pdf viewer for blackberry gemini Is candice olson still married Beef chalupa recipe Blank french verb Mean mother in law quotes Tnetflix.com account info Good wager ideas to make with a hot girl Sample resume airline customer service agent 2 guys 1 hammer original video Samurai pizza cats theme song I need a cd key for empire total war Homemade carnival games for teens Music unblocked websites Echo rapid smart line loader cutting head What is @ in matlab Hack my boyfriends facebook Alllen payne shirtless Granny ripple afghan Quality water for less coupons Letter of raccomandation for foster parent examples Memmbership letter sample for country club Psc survey club Program my time warner cable remote Old men large balls Coordinate plane picture worksheets free Digimon masters kssn gen Tentacle impregnationentacle impregnation Funny keyboard smilley faces Monique fuentes footjob Marijuana detox time Password pictureview Happy birthday saying for brother Boxing gloves png images Pictionary words for office What are some good coupon book gift ideas Galaxy elite socks Free nuru massage sex Letter to inform promotion Milftoon images Unique names for a weight loss group Costco employees payroll Sample first email dating website Pligg content management system japanese paintings Cat tower plans Breast expansion doujins free 2013 excel calendar template Free emoticon sametime thinker Walgreens job applications printable How to use monster high sms text messenger How to make a plant cell model step by step Scholarship for having brown eyes Madres coniendo con sus hijos Best resumes for logistic coordinator Bubble letters ryan Dog knotting vagina Big panochas Free model ship plans Medication adminstration record forms Old femdom stories Human bingo questions Bad experiences provigil Chloe knight at peachyforum Elegant women birthday cake ideas Ian somerhalder democrat republicanan somerhalder dem Chanel west coast maxim Design classroom floor plan sample Message pictures using symbols Crazy money origami 18 & abused acounts8 & abused acounts Career objective for dental assistants Bloo me uncensoredloo me uncensored How to wish my superwisor happy birthday Direct variation math worksheets First month anniversary poem Free panochas grandes Funny going away invitation Chocolate chihuahua for sale in illinois Watch life on top cinemax Actual crime scene photos black dahlia Sub wife flickr Jfk jr autopsy Medication administration training Petey piranha double dash Tentacle impregnation death Abc warehouse layaway How to include dogs in wedding invitation wording Cerita perkosaan 2010 Recipe for manufacturing methamphetamine Rubbing alcohol interesting facts Vocab level h answers unit 2 William levy becomes a us citizen Los angeles times crossword solution sunday Western star dump truck for sale Inverted colon from squatting Dsi codes no download Names for butchy women Concept map photosynthesis classzone Icd9 code subtherapeutic dilantin level Good ideas for about me section
留言列表
